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Connecting the Hospitality Industry

May 2017 - Dec 2020

HelpKNX is a local business that connects professionals of the hospitality industry to share news, job openings, and resources. Working with the founder of the enterprise, I built a brand identity system. I started with the logo, which meshes joined hands with a pineapple, the symbol of the hospitality industry. I then carried the style of the logo through the drawing of employee characters and seamless pattern banners.