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Connecting the Hospitality Industry
May 2017 - Dec 2020
HelpKNX is a local business that connects professionals of the hospitality industry to share news, job openings, and resources. Working with the founder of the enterprise, I built a brand identity system. I started with the logo, which meshes joined hands with a pineapple, the symbol of the hospitality industry. I then carried the style of the logo through the drawing of employee characters and seamless pattern banners.
![](https://freight.cargo.site/t/original/i/8c5ecac73aeb51570f170ee02c39351e58adff4ba7821dc7acbdaed7e2438ff7/logo_splash.png)
![](https://freight.cargo.site/t/original/i/46d7ead4a241a255142630b2244c424a8c15b954ad2db3056db02290d58eb52a/ezgif-6-624669f63bb8.gif)
![](https://freight.cargo.site/t/original/i/3dd4b3aae79bbd0f28fd5a54da30d9b36c604a698f2c9a2d88a0396536966dfc/characterdesign_all-01.png)
![](https://freight.cargo.site/t/original/i/2851f992ca7291cac00f8dd9a79f28aef6ef5d57f227052f9fa8e59395bf39e7/patterns-09.jpg)
![](https://freight.cargo.site/t/original/i/e30fb9d50b9ff7d4f55580140f6887d854d57ca98367c6e2c4aa429d8a0dcc7c/patterns-03.jpg)
![](https://freight.cargo.site/t/original/i/04c221d0961e9455932bd6fe0f5980146877b93c25adae9e1cb61145de72eab2/patterns-40.jpg)
![](https://freight.cargo.site/t/original/i/0b36ab40aa12ce989f56e75c4fc8d390fc94af0c2f2067a63b8106ca20e24ff1/patterns-29.jpg)
![](https://freight.cargo.site/t/original/i/983051dc99edcf2c7b767525728b4cd76ef9f1b7bb5b8d02d638c0fd2e47face/pattern-36.jpg)
![](https://freight.cargo.site/t/original/i/9653932d5f16cbcedfe25519ec8edb3ee6836249368404280aedb8ff52882e70/barn-53.jpg)
![](https://freight.cargo.site/t/original/i/3371e90b20f08fb60e3b03ca254b115fcb9efc2c7d4e48741957c101445666db/patterns-14.jpg)
![](https://freight.cargo.site/t/original/i/4865f4d2c7a3fb6354e3709e654fcb4ae04a869e071ad5a2d8e3f6132fad7523/onboarding-46.jpg)